Friday, 16 September 2011


Welsh luxury fashion label E.G EMMA GRIFFITHS to exhibit fashion film preview of Spring Summer 2011 Collection at The Hospital private members club, Covent Garden, London during Fashion week on the 17th and 19th of September.

E.G Designer Emma Griffiths has taken elements of her ancestry to create a collection that reflect the traditions of love in Welsh History.
For centuries the Celtic Welsh knot of the Love Spoon has been a Welsh expression of love. The men would carve the love spoon into never-ending patterns as a symbol of his love for her. The different patterns would hold meanings for each woman; the pattern used in this collection is symbolic of the strength of love.

The collection reflects a complex contradiction between strength, and the intricate feminine pattern. With intricate laser cut body cages of regal leather, enveloping swathes of billowing silk, for red carpet glamour with elegant strength.
The E.G signature leggings carry warrior undertones of sculptured leather paneling, and taut lacing. The 18ct gold plated shields that adorn the leather breast plates and leggings, were designed in collaboration with world renowned Fine Jeweler Gisele Ganne.

For E.G Emma Griffiths the collection was an important expression of their heritage, the legends of the Celtic Knot, and the legacy of craftsmanship.

Designer Emma Griffiths graduated from Westminster University and continued her training with world renowned designer Alexander McQueen, and Zowie Brooch of Boudicca. Emma's individual work has gained coverage by Vogue, Harpers Bazaar, and Drapers amongst many.

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